Social Media Case Study for Epilepsy Seizure Treatment
I chose to run a social media measurement analysis on the Vimpat brand for treatment of epilepsy related seizures as an internal case study. I’d definitely like your feedback if you choose to read on and download the report excerpt. If you’d like access to the full social media measurement report based on the trial run of the software, we’ll provide it. It is a sampling of consumer generated mentions with sentiment about the product, associated keywords like Keppra and Lacosamide and Zonegran. Additionally I have monthly search volume for the related keywords, actual URLs and profile information of those that made the comments. The work applies to uses of social media for pharmaceutical marketing, social media key influencer locating, social media for rare disease patient engagement, social media and cancer treatment discussion, social media and healthcare as a whole.
This was a test done for our social media measurement and brand reputation monitoring tool. We’ll give the data to you at no cost as our software has already collected it.
Excerpt from actual comments:
1. I’ve started the new med Vimpat …I’m not too impressed with it…I was much happier off of it. It is starting to remind me of the time I was on Keppra and that was a time I would like to forget.
2. I was also put on vimpat. … medicare isn’t covering it …this dose is like 1/5 the cost of the lamictal … and they covered lamictal… might take 2 weeks for the HMO to process the neurologists request…no guarantee that they’ll actually cover the meds.
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