Stephanie Hoeler is a passionate digital media communications professional with 8+ years experience in analysis, project management and authoring industry guidelines and POVs. Specialties include conversation sentiment analysis, brand threat monitoring, online community management and establishment of contests involving user generated content. She’s adept at effectively locating influencers, establishing communities and overseeing persuasive Facebook, Twitter, and YouTube campaigns. Experience includes pharmaceutical, automotive, hospitality, insurance and retail verticals.
In addition to effectively promoting non-profits and private companies with persuasive Facebook and Twitter campaigns, she’s an out of the box thinker who knows how to mobilize an audience and transform them into enthusiasts that make a message go viral. More than just blog, tweet, and post, she produces content that persuades others to share information with their friends and join the conversation.
She shows industries once hesitant, like government and healthcare, how to benefit. When a pharmaceutical company with a new drug treating epilepsy wanted to initiate a campaign targeting minorities and the bilingual community, they needed a new approach. The task? Listen and learn. Stephanie monitored web traffic and brand reputation, located ideal consumers, dissected competition’s share of social media voice, and assisted in the creation and implementation of a strategy to grow a loyal society of brand enthusiasts. Conversations revealed that there were no samples to be had at the doctor’s office. Thus, the team came to the conclusion that the Direct to Physician marketers were not doing their job. A whole community was left unaware of a life altering treatment.
Successful campaigns are not driven by wishful thinking but by statistical data and intimate knowledge of media channels. Knowledge possessed by Stephanie Hoeler.